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Email Marketing Manager more...
Location:Agoura Hills (Calabasas Hills), CA
Company:Harbor Freight
First posted:September 02, 2020 (last updated 30+ days ago)
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Job Description:
The Email Marketing Manager is responsible for assisting with our strategic planning and day to day production of Harbor Freight's Email Marketing and SMS efforts. A key focus of this role will be advancing our personalization efforts and producing our highly personalized campaigns; leveraging internal resources and partnerships.
 
This role is also responsible for the managing a rigorous testing agenda, maintaining email list health and weekly performance reporting, and oversees a small team of email marketing associates.
 
Essential Duties and Responsibilities

  • Drive the day-to-day campaign setup for automated and manual email campaign launches.
  • Execute marketing campaigns in a timely manner.
  • Hire, train, and develop direct reports; plan and evaluate team work activities.
  • Optimize campaigns through the use of enhanced segmentation, customization, and machine learning.
  • Own and monitor all email channel KPI's, and work proactively to optimize the program's effectiveness
  • Drive QA process on all campaigns; ensuring content accuracy, functioning links, and assess segmentation/audience settings
  • Strive to optimize email campaigns against key performance metrics including open and click rates.
  • Analyze the performance of your campaigns, summarize key insights, and offer recommended next steps.
  • Help drive improvements and/or evolve email templates and email capabilities.
  • Multi-task while maintaining a high attention to detail
  • Keeping up to date with email marketing best practices and strategies.
  • Create a rigorous testing strategy via test and learn approach with focus on customization, offers, segmentation, content, and frequency
  • Monitor and develop new initiatives to drive list growth
  • Manage the email calendar working collaboratively with the merchandise, promotions and creative teams to support go to market plans and business trends
  • Drive the setup and expansion of additional retention channels including SMS

Scope

  • Staff supervision and Development - Yes
  • Decision Making - Participates in planning marketing calendar; provides data for decision support; participates in planning business objectives
  • Travel -   0%
  • Location - Corporate HQ



Requirements:
Job Qualifications - Education and Experience

  • Minimum of 5years of Email Marketing Experience
  • Bachelor's Degree from an accredited institution
  • Experience using an email service provider (ESP) platform(s).
    • Experience in Oracle Responsys a Plus
  • Experience with SMS

 
Job Qualifications- Skills

  • Understanding and consideration of CAN-SPAM and other email requirements
  • Knowledge of HTML
  • Basic to intermediate SQL skills a plus
  • Understanding of digital marketing principles, specifically email marketing best practices
  • High attention to detail, deadlines, and accuracy with minimum supervision
  • Ability to thrive in a fast-paced, metric driven environment
  • Ability to make sound decisions with a strong sense of urgency, possessing a high degree of professionalism, integrity, and objectivity
  • Excellent team player with a positive attitude and ability to work collaboratively to drive projects to successful completion
  • Demonstrated ability to be a self-starter, who can work independently and proactively
  • Strong quantitative, analytical, and problem solving skills
  • Ability to prioritize and deliver on multiple threads of work in a fast-paced environment
  • Strong personal work ethic, including personal initiative and ownership

Physical Requirements
General office environment requiring ability to:

  • stand, walk, sit for extended periods of time
  • speak and listen to others in person and over the phone
  • use keyboard and read from computer screen and reports
  • lift up to 15 lbs.



About Harbor Freight Tools:
In 1977, Harbor Freight Tools was started as a small family-owned business. We made a commitment to provide working people with great quality tools at the lowest prices. And for over 43 years, Harbor Freight Tools has done just that. From hand tools and generators, to air and power tools, from shop equipment to automotive tools, Harbor Freight offers more than 5,000 tools and accessories at quality levels that match or exceed competing brands, but at prices that are up to 80% less. All while developing and launching over 1,000 new tools each year. We're not your typical retailer. We're a team of high-achievers, who have a passion for excellence and continuous improvement and obsess about getting things done. We're also equally committed to doing the right thing and giving back to our community. And for us, collaboration is the golden rule. We're a 43 year-old, $5 billion company with over 1,100 stores, opening 2-3 new stores a week with over 40 million loyal customers and growing. If you are looking for a not so ordinary and highly rewarding career opportunity, we would love to talk with you. Delivering Value to the Hardworking Since 1977.

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